Powering Ad Performance in Retail Media Networks

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This, along with the deprecation of third-party cookies across the open website, has led marketers to look to retailers to help them better sasaran customers with their advertensi kampanyes.

A rapidly increasing amount of retailers are implementing ritel media networks (RMNs), allowing marketers to reach highly engaged audiences as they shop online.

Leading big-box retailers created these networks years ago, but others are swiftly entering the ruang. Pengiklan are taking advantage—in fact, RMN investment is the second-fastest accelerating ad category, with an expected 26% year-over-year growth in 2023.

Ritel media networks are growing—both in number and pengiklan investment. But however bermainstream these networks are, it's crucial for marketers to stay watchful of their ad spend to ensure their dollars are driving results.

Retailers Have Shoppers' Attention

Online retailers have captured consumer attention. The ease of e-commerce instantly places consumers in a shopping pola pikir, and sales on these platforms are only continuing to grow. By the end of 2023, e-commerce sales are expected to reach $1.2 trillion.

Placing ads in online ritel platforms is exceptionally efekive since online shoppers are decidedly in the suasana hati to buy. Nearly 9 in 10 (89%) consumers klaim they pay attention to at least one tipe of ritel media ad.

And purchases from e-commerce shoppers are almost apples to apples with attention: 86% say they've purchased a product from a ritel media ad in the past year.